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What is a Marketing Funnel

Apr 6

What is a funnel marketing approach? Why should online marketers create one?

It is a method of marketing that is used to convince potential customers to buy items from your site. It's a sales method that lets someone browse your website to find information that solves their problem. But, with the help of certain tools, you will learn how to build an ongoing relationship with every person who visits your blog.


This will allow you to understand the needs and wants of each visitor. This will help you give the most accurate information to all visitors. The visitor is more comfortable purchasing your products if you have gained their trust. The visitor becomes a customer.

Some customers end up becoming very loyal customers, willing to buy every product you advertise. The marketing funnel is a compilation of all the steps that are involved in turning a website visitor to a customer who will buy anything you sell.


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This is the main objective for any online marketer. This can easily be accomplished by constructing a funnel that is well-designed.

Your marketing materials are now drawing attention of people and leading them to the funnel. After they have filled out the form on your PERSONAL lead capture page they will be added to the funnel. Since they're not likely to sign up for your lead capture page for business I'm using the term "personal". They want to join as a leader, not a company.

The page for lead capture acts as an entry point to the funnel. By clicking the "Sign Up now" as well as "Enter Here" buttons will allow you to enter an entirely new world of network marketing.

It's their decision. It's their choice. They don't have to buy you as a mentor or leader. You could also demonstrate to them how they can increase leads and bring more money into their business.

This is the way a typical marketing funnel functions:

At the "front-end" you have an offer that is free to draw and attract people who might be interested in purchasing your products later on in the sales funnel. To receive your free product you must sign up (also called opt-in), and provide your name and email address. In turn you'll include them on your mailing list.

You now have these people in your email list and you are able to offer them similar promotions that may be of interest to them.

By signing up for the free offer will take you to a webpage that has low-price deals or"a "trip wire offer". This is where they'll be moving to your "backend" of funnel.

The purchaser are taken to another similar offer with a lower price when they buy the lower-cost offer (also known as an upsell). Also, the buyer will be taken to the next offer if they buy the same offer at a higher cost. The process could be repeated for a number of years.

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To find out more go to this channel for more information on digital and marketing information.

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